Proscalar Marketing Campaigns
For the 2024 Texas Voter Education Campaign, I provided creative direction and managed the development of brand guides, visual concepts, and designs across a multi-channel campaign. I implemented an approval workflow using Monday.com, facilitating coordination between clients, designers, and 47 external vendors. I led brand direction and key messaging strategy, managed a detailed content calendar, and oversaw translation support to ensure accessibility statewide. From January 10th to March 5th, the campaign produced and placed 1,402 total assets, including 47 transcribed assets, spanning buses, billboards, transit, newspapers, radio, social media, digital platforms, and more.
For Harris County Public Health, I led creative direction and project management across four major campaigns in 2025: Reproductive Health, Maternal Health Bill of Rights, Narcan Product Awareness, and Fentanyl Awareness and Education. I oversaw client onboarding, developed style guides, scripts, storyboards, and initial design concepts, then guided our design and video teams through execution. I managed timelines and content calendars using Monday.com, coordinated client feedback via PageProof, and ensured all deliverables met fast-moving deadlines. I provided creative direction for multi-channel ad placements including native, display, social media (META, Snapchat, TikTok), streaming platforms, in-theater ads, and printed collateral while also collaborating with two production crews and recording professional voiceovers in both English and Spanish. All campaign assets were completed and launched within a two-month window.
Case Studies
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Feniex Marketing Campaigns
The "5x10" Shipping Campaign
Feniex Industries was rolling out faster shipment methods of 5 and 10 day turnarounds for customer orders. Often times, it's a challenge to come up with interesting ways to relay, somewhat, underwhelming news. However, this was a big deal for Feniex and its' dealer network. We needed a fun way relay this promise of faster shipments that would really stick with our customers, and get them excited! I produced, shot and edited this series beginning with pre-production/storyboarding all the way through shooting and editing. The series is focused around a recurring character "Kevin", the lovable dino who just can't seem to get the message right; this series ended up being a favorite of mine to produce.
5x10 Shipping Campaign
Chamber 09 Series
Co-Produced, shot and edited this video series called "Chamber 09" for Feniex Industries. With every purchase came the promise of Feniex products being able to withstand intense outdoor conditions. Therefore, our marketing team always looked for ways to prove our products could "take the heat".
I was inspired by YETI's branding, and how they absolutely demolish their coolers to prove how great they are. So I pushed forward with this product testing chamber series idea! I knew this would set our brand apart from competitors, so I did not take "no" for an answer when roadblocks occurred.
After 4 months of pre-production including: gutting out a shipping container, decal design, late night home depot runs, and a lot of help from our engineering team; we officially had an entertaining way to test and prove that our products could withstand the elements such as: water, heat, and vibration.
Each video in the series includes a 4th outlier test where we get a little extreme. Putting products through the shooting range, freezer, hydraulic press, steamroller plus more to come! Will they survive we don’t know, that's the fun part.
Quality Test - Chamber 09 Series
Feniex Off-Road Division
as the lead producer, shooter, editor for a campaign launch of the Feniex Off-Road division, my creative focus was to show how Feniex's line of emergency products integrates perfectly with off road vehicles facing rough terrains. Where high quality products are a main selling point for Feniex customers; live-action proof was needed to show that these products can withstand elements such as dust, water and vibration.
Off-Road Campaign
Public Works Division Launch
Primary point person for the launch of the Feniex Public Works division. Produced, directed, shot & edited the entire pubic works series. This involved heavy location scouting, scheduling and high attention to detail.
Public Works Campaign Launch
"For Every Emergency" Series
Produced, directed, shot & edited an on-going video series called “For Every Emergency”. As a marketing team we are always trying to reach new customers and increase brand awareness. I wanted a way to show our products being used in a completely unique and funny way. So I came up with this series to demonstrate that no matter the emergency, Feniex is there.
