As the lead producer, videographer and editor for Camp Gladiators outdoor, online, and on-demand fitness platforms; I've helped build, pitch and implement video strategies for various events and campaigns.
Daily collaboration with internal stakeholders was required to execute creative concepts for all fitness & nutrition campaigns, gear & product launches, fundraisers, testimonials, recruiting, CG events and much more. With each project I worked closely with our organic social team, email, digital ad team, web/UX team, graphic designers, gear & events team, and trainer nation to ensure overall brand consistency and growth.
Additional responsibilities include: script writing, storyboarding, shot-list creations, camera and lighting set ups, interviewing, recording voice overs, event and fitness class coverage.
Digital & Social Ad's
Camp Gladiator Nutrition Launch
Camp Gladiator quickly launched its' nutrition program in August of 2022.
This 'all hands on deck' marketing initiative rolled out alongside our a biggest annual sale of the year. Needless to say, we had a lot on our 'plate' and a short period of time to execute!
Initially we weren't planning for a launch video; but I felt it was necessary to give our customers and clients a sneak peak into what our new program offered.
I scripted, recorded a voice over, and edited this final piece; which was soon utilized by our entire trainer nation of over 2000 trainers.
Click to view the full video below.